You built the business.
Now build what’s next.
I help established B2B companies figure out why growth is stalling, what to fix first and what not to spend money on.
Fix that first.
the problem
your team can keep
You probably don’t need more people yet.
First figure out why the current setup isn’t working.
Revenue misses can come from a lot of places.
Maybe the market is wrong. Maybe the team is chasing the wrong customers. Maybe the pipeline is full of deals that will never close. Maybe ownership is muddy.
I help you figure out which one it is before you spend money fixing the wrong thing.
Usually, it starts with one of these.
You don’t need to name the service. Tell me what’s happening.
Growth isn’t where it should be.
I look at the market, the customers you are chasing, how the team is selling and how the work is being managed.
We see another market we could enter.
Test the buyer, competition, route to market and economics before you build a team around it.
We added sellers. Revenue didn’t follow.
Look at coverage, management, pipeline quality and seller focus before you add another person.
We have pipeline. We don’t trust it.
Tighten what counts as qualified, who owns the deal, how it gets forecast and what managers inspect.
We win business. The motion isn’t repeatable.
Turn what your best people do into a sales approach the rest of the team can actually use.
We think we need a senior GTM hire.
First get clear on what needs to be owned. Then decide whether that needs a full time hire.
Don’t add more until
you know what’s broken.
The easiest answer is often another seller, another executive, another tool or another agency.
Sometimes that is the right answer. Sometimes it just adds cost to a problem you still haven’t solved.
Figure it out.
Fix it.
Make sure your team can run it.
I stay close to the business until the change is working. Then your team owns it.
FIGURE IT OUT
I look at the market, customers, team, pipeline, partners and economics and figure out where the problem really is.
FIX IT
I help change what needs changing. That may be coverage, roles, hiring, pipeline rules, partner strategy or a new market plan.
HAND IT OVER
Your team leaves with clear owners, clear rules and a way to keep running it without me.
Five places I get pulled in most.
This is usually where the conversation starts.
Before you change the team, figure out what’s actually wrong.
Growth is off. Don’t guess at the fix.
I look at the market, pipeline, coverage, partners and management to see where things are breaking before you reorganize, hire or buy another tool.
Established B2B companies with a real growth decision in front of them.
Usually $10M to $50M in revenue.
The product works. Customers exist. Sales has gotten more complex. Something now needs to change.
I know what good looks like at scale.
I also know you can’t copy and paste it.
A $20 million company should not operate like Amazon.
Apple and AWS taught me what disciplined sales organizations do well: choose their customers, make ownership clear, use partners intentionally, inspect the right things and know where performance is slipping.
Smaller companies taught me the other half: every hire matters, cash matters and a bad decision is harder to absorb.
I bring the parts that help. I leave the enterprise overhead behind.
More than 20 years building and leading sales and growth teams inside large companies and smaller businesses.
Red Cross
What’s not working the way it should?
Tell me what you expected to happen and what you’re seeing instead. That’s enough to start.
I’ll tell you how I’d think about it and whether I’m the right person to help.
Start a conversation →What comes next is built in Plain Sight.
Tell us what you’re building, where you’re stuck, or what needs experienced ownership to move forward.
We’ll start with a conversation about the opportunity, what’s standing in the way, and whether Plain Sight is the right fit to help build it.